POLSKI >>
A unique brand – dedicated only to e-commerce – needs to buy customers attention in seconds.
100 labels that make up the BeOrganicFood series – the organic food brand. It was not easy, but the WOW effect is here! :)
IDEA
This time my task was to create the entire brand – BeOrganic – concept and labels for individual products. The product had to be competitive because of the attractive price – so the budget for packaging was a priority. And again – I made something from nothing! :P
IMPLEMENTATION
A huge undertaking, requiring not only a lot of work, but also fresh ideas :) Logo – a combination of a floral motif – pointing to the ecological origin of products – and the shape of the heart – always bearing positive associations with each other. In the coloring, greenery has not intentionally appeared. It is widely used in this industry, but would make the design biased and would not distinguish these products on the market.
The next stage of implementation – the labels. A photo of a loose product, combined with a colorful circle and a non-obvious font. It turned out to be a hit! This is how a series of labels was created for almost 100 products of this brand, all coherent, attracting attention and displaying all the product’s qualities. And everything in the small budget!
