My task was to prepare a folder – a printed version. A mini guide about using products. The references were beauty and cosmetic guides.
Target group – mainly women. The folder contains information about the company’s products, their properties and ways of using them. In addition, it had an educational and information function as well.
The folder was printed in A5 format, on matte, slightly stiffened paper, creating the impression of a luxurious catalog.
The stages of work are to determine the thematic scope and layout on individual pages, prepare texts, prepare / edit graphics, edit a project in Adobe Illustrator, prepare files for printing, choose media (paper), final order in a printing house.
The folder turned out to be a great communication tool with clients. It successfully completed the operation of advertising leaflets. It was also distributed in salons and SPA centers that had the company’s products on sale.