A healthy and active lifestyle has recently been one of the strongest trends on the market. So it could not be missing in my portfolio!
The designed set consists of 5 elements, different in color.
My task was to create energetic packaging for people practicing sports and caring for a healthy lifestyle. I also prepared descriptions – both for packaging and for marketing campaigns.
I prepared packaging in beautiful and juicy colors – this time the inspiration comes from the joyful color of fitness clothes. The sporty motif on packaging not only clearly communicates the character of the product, hitting directly to the target group, but also adds a whole line of consistency. The form of a cardboard box in the form of a handy cube, bright, intense colors, legible inscriptions – all this makes the product stand out easily on the shop shelf. I used colors from the special mixer for printing – thanks to that I received bright colors, which I really wanted and which we will not get from the regular pigment.
Apart from the creation of the concept and graphic design, my tasks included creating names and descriptions for packaging. The print was covered with a high gloss lacquer, which beautifully enhanced the intensity of the colors used in the project.
An excellent move was the color toning of the logo – for marketing purposes, and by adding the subtitle 'sport' it can easily reach the desired target group. Consistency and modernity are the quintessence of this project!