POLSKI >>
The product is addressed to active people who care about health and lead an active lifestyle. Modern, looking for new products and choosing premium products.
The set consists of 3 soft drinks. HERBAL WATER combines Lazy Chillout, Happy Moments and Sunny Day. Vivid names on vivid labels :)
IDEA
This time, my task was to create labels, along with the names and descriptions of products, and then to prepare promotional materials – including graphics for activities in social media.
IMPLEMENTATION
For the leitmotif I chose the sun, joy, chill out atmosphere of summer and holidays. Simple, light and uncomplicated concept – this was the goal of this implementation. A short list of ingredients, placed on the main label, emphasizes the ecological origin of the product, signaling that the manufacturer has nothing to hide – a product free of dyes and artificial flavors. The color scheme refers not only to the summer, but also to the joyful culture of surfers. The names are associated with relaxation, rest and having a nice time!
EXTRAS
Thanks to the contacts I have developed so far – I had a possibility to use special bottles – which hadn’t been available on the Polish market yet. It definitely distinguished this product among the competition and made it original and unique in every detail!
Client – Blik FX | COMMERCIAL PROJECT